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How to Measure the Success of Your PPC Campaign: Essential Metrics to Track

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How to Measure the Success of Your PPC Campaign: Essential Metrics to Track Pay-per-click (PPC) campaigns are a vital aspect of online marketing, especially for businesses that want to attract more leads and customers. In fact, a survey by Search Engine Land found that 79% of advertisers consider PPC campaigns to be a crucial part of their marketing strategy. Tech giant Google also revealed that businesses make an […]

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